Ethically Kate

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20 Of The Best Ethical And Sustainable Basics Clothing Brands For Everyday Wear

Basics are so named because they are just that - the basic staple pieces that enable a wardrobe to thrive. They might be defined by their lack of pattern, or by being the next to skin layer, but one thing that ‘basics’ stand to enable is getting more wear out of our wardrobes.

Whether it ‘s the piece that ties your colourful coat to your jeans, or the layer you wear under things to keep warm, a great basic makes everything wearable.

Sustainable basics don’t go out of fashion.

With the help of my sister we have compiled a list of brands that offer a great range of materials and styles all while being sustainable designers and creators. In need of those perfect black leggings or a replacement tank top? Here’s your list of basic sustainable clothing options.

Note: The ‘key sustainable basics’ is designed to highlight a certain aspect that this brand does especially well and has a lot of options in. It doesn’t mean it is the only thing they stock! Hopefully this will make it easier to find a full range of basic items.

Price range is in NZD.

These brands are available in New Zealand and Australia (elsewhere too, but definitely NZ and AUS).

Looking for some shoes to go with your new outfit, check out our list of 18 sustainable shoes brands.






















Sustainable Basics Q&A

What are some top sustainable basics brands?

For high-quality sustainable basics, brands like LETE, ReCreate Clothing, and KowTow offer ethical basics that emphasise organic materials and fair labor practices. Many sustainable basics brands focus on minimalist, versatile designs made from organic cotton, Tencel, and recycled materials to create sustainable basic clothing that’s kind to the environment and easy to style. Other popular names include Mighty Good Basics and Citizen Wolf, each bringing unique sustainability initiatives that make their ethical basics stand out.

Are sustainable basics more expensive?

Sustainable basics can be slightly more expensive than fast fashion but often offer better value over time due to their quality and longevity. Sustainable basic clothing brands invest in ethical production, eco-friendly materials, and fair wages, which can raise the initial cost but help reduce replacement needs. However, many brands (especially the ones above) offer reasonably priced options, proving that ethical basics can be both sustainable and accessible for various budgets.

How can I ensure a brand is truly sustainable when buying basics?

Firstly, you can be sure that the list above has been researched and investigated in order to make it onto this list. When looking for more ethical basics brands beyond this list, to ensure a brand is genuinely sustainable, look for third-party certifications like GOTS, Fair Trade, or OEKO-TEX, which verify that sustainable basics meet specific ethical and environmental standards. Research the brand’s materials, labor practices, and transparency reports, as these often indicate how committed they are to creating sustainable basic clothing. Additionally, checking for clear information on their website regarding sourcing, packaging, and carbon offsets can help confirm that you’re investing in truly ethical basics.