Sleep is not laziness
A limited-edition sleep collection for people who take rest seriously.
I’ve believed this for years. I wrote about it in my book Better, Bolder, Different. I’ve lived it through business, travel, pregnancy, motherhood and more naps than I can count.
Now, I’ve created my first physical product collaboration with Do Not Disturb to help you protect your rest too.
And I couldn’t be more thrilled!
Shop the Ethically Kate Sleep Collection
Limited Edition Collection
Every purchase unlocks Kate’s Guide To Sleep - Rest, Naps & protecting your energy.
The only reason I can live this life is becasue I protect my sleep.
Long before there was an eyemask with my name on it, there were naps. Lots of naps!
Tehre were university power naps, road-trip sleeps in meadows, pregnancy pillows, and friends calling me “Reclining Kate”.
People often ask how I run a busniess, create content, raise a family and keep caring about the things I care about.
The answer is not a secret productivity system…
It is sleep.
ctivity system…When I’m rested I’m more patient, creative and present. A better wife. A better Mum. A better Friend.
A better version of myself.
Does this feel familiar?
Founders we speak to often have these challenges
Great content, but not enough reach
Traffic coming in, but not converting into sales
People interested, but not ready to buy
Inconsistent funnels that (silently) leak sales
You’re not alone. We see this every day.
Attention happens in tiny moments.
Picture this… people are distracted, half-listening, scrolling late at night, one eye on the show they’re watching and one eye on their phone
Then something from an account they trust catches their eye… They click.
That click is HUGE!
It’s intent. Curiosity. A signal they want to learn more.
Most brands lose people immediately after this moment.
That’s why we built the
Funnel Clarity Check
Let’s find the gaps and fix them together.
What you’ll walk away with
Your Funnel Diagnosis
Your personalised quiz results, what to change + real Ethically Kate examples to learn from
Real Brand Examples
See what’s worked for other purpose-driven businesses - and what actually moves people forward.
Funnel Principles
Straightforward frameworks that make marketing feel less confusing
(and way more effective)
Marketing Clarity Guide
Our complete Marketing Funnel Guide - Packed with 20+ years of campaigns, strategy, and founder conversations.
Built Through Community
Real people. Real businesses. Real impact.
Ethically Kate has been building trust with conscious consumers since 2017 - through content, community, events, partnerships, and thousands of real conversations.
We’ve learnt a lot about what builds trust, creates confidence, and actually motivates people to take action.
With 20+ years of combined marketing and brand experience, we genuinely want to help good brands connect with the people already looking for them.
Still Feeling a Little Unsure?
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Fair question 😄
We wanted to build something practical and useful for founder-led brands - not another fluffy “lead magnet”.
The email part simply lets us send you your personalised results, examples, and guide afterwards.
And if it feels like there’s alignment, it also gives us a way to continue the conversation and explore whether Ethically Kate could help support your brand further.
No pressure either way.
If this helps you think more clearly about your marketing, we’ve done our job.
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Most founders already have a gut feeling that something isn’t quite clicking - but it can be hard to clearly articulate where things are getting stuck, or what to prioritise next.
Often the value isn’t some giant hidden secret… It’s clarity.
Seeing your marketing journey more clearly.
Understanding where customers may be dropping off.
And getting practical ideas for what could strengthen trust, momentum, or conversion from here.
The quiz gives you a high-level diagnosis, but the deeper breakdown afterwards is where things become much more useful and actionable.
And if it feels like a good fit, we can also explore ways Ethically Kate may be able to support things further from there.
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No… Not perfectly.
But it doesn’t have to. Its core purpose is to identify the most likely friction point for you - especially the areas we repeatedly see founder-led brands struggling with.
We built this by simplifying many of the same questions and thought processes we use during early strategy and audit conversations with brands.
Think of it less like a final verdict… and more like a really useful starting point.
However, combined with the deeper breakdown, practical examples, and funnel framework we send afterwards, most founders walk away with a much clearer sense of what may be holding things back - and where to focus next.
And if you ever want a second set of eyes on things later, we’re always happy to keep the conversation going.
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Nope - no catch.
We wanted to package a lot of the thinking, frameworks, and lessons we’ve learnt over the years into something immediately useful and accessible for good brands.
If we end up working together later, amazing.
If not, that’s completely okay too - and you’ve got some great value.
You’ll still walk away with practical insights, clearer direction, and hopefully a better understanding of what could help your marketing work harder, and convert more.
What people are saying…
“This is the best business conversation I’ve had in years! Probably the best conversation I’ve had with any professional since starting Staple Co.”
Vanessa Reside, Founder of Staple Co.
“Talking with Tim felt like chatting with a friend who genuinely wants to support our idea, but also really understands marketing and small business. Tim and the Ethically Kate team are genuinely passionate about values-led brands and helping them reach the right audiences in an authentic way."
Ana & Sandra, Founder of Wombat & Co.
"From our side, we've seen 135 sessions in the fist 6 hours, and the engagement rate is 70%, which is high. I think we have the right engaged audience who are genuinely interested in our product. Overall, we think it's a good awareness campaign".
Crystal, Founder of Crescent Nest.
"Working with Ethically Kate was an absolute pleasure. As a small business owner, it's challenging to navigate the world of social media to maximize visibility with your target audience. Kate's team took the time to understand our story, our business ambitions, and the direction we want to go in. We couldn't be more impressed and it was truly a pleasure to work with them."
Olive, founder of eke clothing
Take the Quiz!
Let’s diagnose your funnel.
Let’s See Where Your
Sales Funnel Needs Some Love
Ready to see where your marketing funnel isn’t pulling it’s weight?
It takes just 2 minutes. You’ll walk away with clarity, insights, and practical next steps.
Let’s do this!
