Your Funnel Diagnosis
Your quiz results, what to change + Ethically Kate examples.
Dive into the what most business owners seem to miss…
Let’s make sense of
your marketing funnel.
Take the 2-minute Funnel Clarity Check and we’ll show you where your marketing funnel is leaking - plus what to actually do about it (using real-world Ethically Kate examples).
No fluff. Just clarity on what’s actually going on.
What you’ll actually get
Our “Lilly Pad” logic
Funnel Principles
Simple marketing frameworks
that make sense.
It takes just 2 minutes. No fluff. Just clarity on what’s actually going on.
Marketing Clarity Guide
Ready to see where your funnel is leaking?
Our full Marketing Funnel duide packed with 20+ years knowledge.
Does this feel familiar?
Most businesses are doing a lof of the “right stuf”… but we also keep seeing the same mistakes over and over.
Great content… but not enough reach
Traffic coming in, but not converting
People interested, but not ready to buy
Inconsistent funnels that leak (silently)
If this feels familiar, you’re not alone.
Let’s find the gaps… and fix them.
Real conversations.
Real Results.
This is based on 65+ conversations with business oners over the last 4 months, plus 12+ years of hands-on marketing experience and 9 years of Ethically Kate brand colaborations.
This is the same thinking we use in our paid strategy sessions - just simplified and made practical.
We get it… It’s natural to feel hesitant.
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Totally fair question.
This isn’t a generic “you simply need better marketing” quiz.
It’s built from the same thinking we use when we’re actually working with brands - just simplified so you can get a quick read on where things are breaking down for you.
You’ll get a real answer straight away.
The REALLY useful part comes next - once you’ve got that clarity, we can step in with more targeted suggestions and practical ways to improve things (but only if you want to hear it).
And we can’t do that if we’ve got no way to reach you.
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Most brands we speak to already have a sense that something isn’t working.
But they often struggle to clearly articulate it - what’s the old saying? “You can’t see the wood for the trees”.
They know something’s off… just not exactly where or why.
What’s usually missing is clarity on:
Where it’s breaking
Why it’s happening
And what to actually do next
That’s the gap this fills.
The quiz gives you a high-level diagnosis - which is useful in its own right - but the real value is what comes after.
Once we can see where you’re at, we can point you toward practical improvements that actually move things forward.
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No… not perfectly.
But it’s very good at identifying the most likely weak point - the part that’s causing everything else to feel stuck.
We built this by taking the questions we usually ask in our consulting audits (when we begin working with brands), and packaged them into a simple tool here.Think of it as a fast initial diagnosis, not a full audit.
And for most brands, that’s enough to immediately shift what they focus on next.
Combined with what we send you afterwards - a deeper breakdown, real examples of fixes, and our funnel framework - you’ll have a much clearer picture of what’s actually going on.
And if you want to take it further, we can help you properly get to the heart of it and fix it - putting the proven “Ethically Kate Machine” to work.
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No - there’s no catch.
This is the same thinking we walk through with brands when we start working together. We’ve just packaged it into a simple format so you can get value from it straight away.
If we do end up working together, we’re not starting from scratch - we’re already a step ahead, with clarity on where things need attention.
And if not, that’s completely fine too.
You’ll still walk away with a clearer understanding of your funnel and what to focus on next.
What People Are Saying
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"Working with Ethically Kate was an absolute pleasure. As a small business owner, it's challenging to navigate the world of social media to maximize visibility with your target audience. Kate's team took the time to understand our story, our business ambitions, and the direction we want to go in. With this in mind, they developed a bespoke package to help us achieve our goals. We could not be more impressed and it was truly a pleasure to work with them."
— Ana & Sandra - Wombat & Co
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"We truly appreciate the partnership and all the effort that’s gone into promoting Pale Blue, the results have been amazing!"
— Levanna Morrow - Pale Blue
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"From our side, we've seen 135 sessions in the fist 6 hours, and the engagement rate is 70%, which is high. I think we have the right engaged audience who are genuinely interested in our product. Overall, we think it's a good awareness campaign".
— Crystal - Crescent Nest