Ethically Kate

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10 Ethically Minded Online Beauty Stores For People & Planet

What does your bathroom cupboard look like? Be honest. Is it one of those ones where everything is lined up perfectly in categories, or if I walked into your bathroom right now, would I think a bomb had gone off?

Whatever the case, it’s time to reflect on the products that fill your cupboards and make up your beauty regime. I really don’t want you to cover yourself in toxic chemicals everyday (women place around 515 chemicals on their bodies everyday FYI), throw too much waste in the bin, or buy products that are harmful to the planet. I care about you, and I care about the planet too.

Here are 10 online beauty stores trying their best to offer you products for people and planet. They’re a mix of zero waste, plastic free, cruelty free, vegan, and non-toxic online beauty stores who I have bought from and worked with in the past and present.

Your guide to Online Beauty Stores For People & Planet…

Please note: A few of these links are affiliate links, meaning if you buy from the company, a small percentage of the sale will go to me. Thank you for your support! But also remember: only buy if you NEED it.

Image by Nectar Photography.

Online Beauty Store Q&A

What questions should I ask to ensure my beauty products are sustainable?

When shopping at online beauty stores, it's crucial to inquire about a few key factors to ensure your beauty products align with sustainability values. Firstly, ask about the ingredients—look for organic, natural, or ethically sourced materials that minimize environmental impact. Secondly, inquire about the packaging—opt for brands that use recyclable or biodegradable materials, reducing waste from online cosmetics stores. Lastly, ask about the brand's overall commitment to sustainability—check if they have certifications or participate in initiatives promoting eco-friendly practices. By asking these questions, you can make informed choices supporting sustainable practices in online beauty stores. But first and foremost, look for transparency. Any brand can say ‘we are eco!’ so if they say that, ask what evidence they can provide you to prove that statement.

What is the most sustainable skincare brand?

The title of the "most sustainable skincare brand" can vary depending on specific criteria, but several online beauty stores are leading the way and that’s who I have included in the blog above! They prioritize transparency about their production processes and environmental impact, ensuring consumers can make informed choices. Ultimately, the most sustainable skincare brand is one that aligns with your values of environmental stewardship and ethical sourcing, found through diligent research in online beauty stores.

How can I identify genuinely sustainable beauty products?

Identifying genuinely sustainable beauty products when browsing online beauty stores involves several considerations. Look for certifications like USDA Organic or EcoCert, indicating products meet strict environmental and ethical standards. Check for transparent labelling—brands that disclose sourcing, manufacturing practices, and recyclability of packaging are more likely to offer genuinely sustainable options in online cosmetics stores. Additionally, consider the brand's commitment to reducing carbon footprint and supporting ethical supply chains. By prioritising these factors, you can confidently choose beauty products from online beauty stores that contribute positively to sustainability efforts. If you’re interested in learning more about clean beauty, read my follow up blog here.


As a rule, I only work with brands I love, use, and can whole heartedly back. I send the brand a large list of questions to answer first, and trial the product properly before saying yes to anything. This is a sponsored blog by Nourished Life (I can't pay my electricity bill with free products), but 100% my own words, photos, and opinion.